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Strada 2003.

Biagioli, Monica (2003) Strada 2003. [Art/Design Item]

Type of Research: Art/Design Item
Creators: Biagioli, Monica

Strada 2003 was a site specific installation/performance with artefacts.

In 2003 Biagioli was invited by RADAR: Creative Human Lab in European Cities (part of the Culture 2000 Framework) and Venice International University to be part of the Venice Biennale programme that was located on the Giudecca. Strada is a practice-based research project which explores the intersection between the high consumer culture of prestige goods such as luggage and handbags and the itinerant sellers of fakes.

The work was made in Venice while staying in luxury accommodation, walking past designer flagship stores but also passing counterfeit designer goods. A particular point to the project was the different physical spaces that these projects represented: from lavishly designed shops on the one hand, to sellers on the pavement on the other. The central concept was to bring these two superficially similar but ultimately very different worlds together.

Strada, a clear reference to Prada, and to the street, was created with the Prada store on the Salizada San Moise in San Marco in mind. The site specific installation/performance comprised the artist making handbags incorporating photographic portraits of the Senegalese sellers who sold the counterfeit designer originals. The bags were made on site as a performance and then sold as a part of the performance process.

Strada conflated ideas about who makes, who buys and who sells. It blurred the lines between high culture and low design. It also drew attention to the black African presence in Venice and other Italian cities.

Additional Information (Publicly available):

Monica Biagioli: Current Research

Currently, I am working on a series using the actionscript coding language to simulate elements of physical reality, converting the everyday to code. Some works are text based pieces, reminiscent of concrete poetry, and are created using traditional media, bringing to the foreground the link between the virtual and the real.

By representing the immaterial (digital code) via techniques grounded in the material the series explores the ambivalence of living in a physical world deeply influenced by the digital realm that dominates contemporary human communication. Much like code, this realm appears hidden or invisible in physical reality, but it has a huge impact on our everyday lives.

Your affiliations with UAL: Colleges > London College of Communication
Date: 1 May 2003
Related Websites: http://www.monicabiagioli.com/
Locations / Venues:
LocationFrom DateTo Date
Centro Civico Giudecca, Extra 50 Venice Biennale.2003UNSPECIFIED
Date Deposited: 04 Dec 2009 13:51
Last Modified: 11 Aug 2010 11:01
Item ID: 1261
URI: http://ualresearchonline.arts.ac.uk/id/eprint/1261

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