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UAL Research Online

Users or supporters? Understanding the motivations and behaviors of members

Slater, Alix (2003) Users or supporters? Understanding the motivations and behaviors of members. Curator: The Museum Journal, 46 (2). pp. 182-207. ISSN 0011-3069

Type of Research: Article
Creators: Slater, Alix
Description:

Research into museum membership schemes and their members is limited and fragmented. This study presents an overview of existing research as a contextual framework for a study of the motivations and behavior of members of a British national museum. The paper examines factors such as members' motives for joining, their usage of benefits, the value they place on membership, and their feelings about the host organization. It concludes with advice as to how membership managers can more effectively manage their own membership organization.

Official Website: http://dx.doi.org/10.1111/j.2151-6952.2003.tb00086.x
Keywords/subjects not otherwise listed: Museums and art galleries, Public relations; Museums and art galleries, Great Britain; Museums and art galleries/Membership
Publisher/Broadcaster/Company: California Academy of Sciences
Your affiliations with UAL: Colleges > London College of Communication
Date: 1 April 2003
Digital Object Identifier: 10.1111/j.2151-6952.2003.tb00086.x
Date Deposited: 03 Dec 2009 23:55
Last Modified: 04 Sep 2015 21:01
Item ID: 1410
URI: https://ualresearchonline.arts.ac.uk/id/eprint/1410

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