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Reel Bollywood

 
Details
 
Creators:Jenkyn-Jones, Sue
Group or Collective Creators:Germination Films, Big Yellow Feet Films
Description:

Costume Design and production for an educational research project exploring cultural difference with young people, inspiring creation of original choreography, music and film narratives. The work evaluated the pedagogic worth of cross-cultural arts interventions and significantly hands-on trialled ground-breaking technology (Transana) to analyse movement, body language, speech and evaluate learning.

My research entailed ethnographic observation of street-cultures in East Ham and Southall; review of ethnic magazines, clothing markets and Bollywood film costume regarding challenges, attitudes and perceptions of personal identification relevant to contemporary British society and youth. Furthering my research into representation of clothing, gesture, dance and animated avatars I devised 24 outfits for a non-hierarchical cast; filming on the Bourne and Holborn Estates at a highly sensitive time following the 7/7 ’05 bombings.

During fast collaborative fieldwork; designs were sketched then uniquely, created and presented digitally in 3D software Poser 5 for approval with the film team and performers, who contributed critically. Throughout filming I used their dances to animate and add ambience to the digital costume and make-up designs. Use of the lap-top in the field encouraged oral pedagogic dialogue and feedback. Back-stage interaction was as vital to capture and analyse as the central dance drama.

Subsequent interviews with the casts and with schools and parents found that the program was welcomed across Britain; the students benefited from a 'safe space', where they discussed problematic cultural differences, dress and race and expressed 'more confidence and less embarrassment' in communicating. Hands-on access to technology encouraged applications for further arts education.

Type of Research:Other
Additional Information (Publicly available):

Sue Jenkyn-Jones
Research Interests
Virtual bodies, avatars and garments, computer wearables, film, animation and fashion for dance, shopping technologies, CAD/CAM for knitwear.
Current Research
My research and practice fuses the development of new technologies in clothing manufacture and the virtual visualisation of fabric, fashion and accessories. Outcomes have included innovative fabrics, and virtual CAD/CAM output, wearables and animations, shown at the Banff, New Media Institute, Canada 2004, Fashion Institute of Technology, New York (CAD'Infinitum Jan. 2000) and the Design Museum Sweden, Mälmo, (Textiles, Techniques and Technologies) June 2001.I am interested in shopping technologies and applications for mobile and embedded technology for consumer interaction in retail and performance environments.
Between 2002 and 2004 I led a series of workshops and projects hosted by Central Saint Martins for an EU 1st project consortium co-ordinated by EURATEX called Fashion-Online, established to benchmark 2D sales aids and 3D body-scanning technologies and interfaces for fashion websites for both B2B and B2C. This work continues with a mass-customisation project SERVIVE, to begin 2008.
In 2002 I published a handbook for school leavers and aspiring fashion designers 'Fashion Design' now in its second edition (Laurence King Publishers ISBN 1-85669-245-0), and in 2008 will launch a visual guide to Digital Fashion.

Your affiliations with UAL:Colleges > London College of Fashion
Date:01 January 2003
Funders:NESTA, Arts Council, Paul Hamlyn Trust
ID Code:1641
Deposited By:INVALID USER
Deposited On:03 Dec 2009 22:31
Last Modified:08 Dec 2010 15:08
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