|Creators:||Jackson, Tim and Shaw, David|
This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing.
|Type of Research:||Book|
|Additional Information (Publicly available):|
Tim Jackson is Principal Lecturer at the London College of Fashion specialising in luxury brand management, fashion buying and marketing. Tim had previously worked in fashion retail management and buying for a number of UK brands including Burton, Jaeger, Dash and Harrods. He consults on fashion branding and writes as both a journalist and academic researcher on fashion business.
|Your affiliations with UAL:||Colleges > London College of Fashion|
|Date:||22 December 2008|
|Deposited By:||Stephanie Meece|
|Deposited On:||04 Aug 2010 17:26|
|Last Modified:||26 Sep 2011 13:49|