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Local Wisdom: Post-Growth Fashion

Fletcher, Kate (2010) Local Wisdom: Post-Growth Fashion. In: Sustainability in Design: Now! Challenges and Opportunities for Design Research, Education and Practice in the XXI Century, 29/09/10 to 01/10/10, Bangalore, India. [Creative Arts and Design > Design Practice]
Creators:Fletcher, Kate

In order to bring about change, sustainability values and experiences have to be real to people. Yet we know very little about people’s everyday encounters of fashion and sus- tainability. In this paper I explore the interconnections between real, live experiences of sustainability in fashion and what they suggest about the shape and structure of the industry that creates the fashion and clothes that we wear. The experiences, recorded as part of the on-going Local Wisdom project, convey some of the ‘craft’ of using gar- ments of the British public. The project’s aim is to recognize and honour culturally em- bedded sustainability activities in fashion that exist at the level of the user and give them a platform to flourish and inspire. It involves gathering images and stories from the general public about the way clothes are used with the hope of developing fresh understanding about more resourceful and satisfying use of garments. Together, im- ages and tales of resourcefulness, thrift, emotional connection and social defiance ex- press ways in which to improve quality of fashion experience within the physical limits of the clothes we already have. They offer a human scale, intimate and tentative glimpse of a new prosperity in fashion that exists outside the predominant economic and business model of growth that is so closely associated with fashion today.

Type of Research:Conference, Symposium or Workshop Item (Paper)
Keywords/subjects not otherwise listed:Fashion and sustainability; ecological economics
Your affiliations with UAL:Colleges > London College of Fashion
Research Centres/Networks > Centre for Sustainable Fashion
Date:01 October 2010
Event Location:Bangalore, India
Projects or Series:Research Outputs Review (April 2010 - April 2011)
ID Code:2859
Deposited By:Katelyn Toth-Fejel
Deposited On:01 Feb 2012 16:18
Last Modified:13 Jun 2013 11:10
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