Creative Arts and Design > Typography]
|Creators:||Daines, Mike and Ashley, Martin|
|Group or Collective Creators:||Wicked Wisdom|
I have spent the last 20 years researching and evolving an approach to designing and writing financial research documents which I call Message-based Design (MBD) & Message-based Writing (MBW). This is evidenced in the two A3 research background folders submitted on the theory behind Message-based Design & Writing.
The output is a working prototype produced by a venture capitalist firm called 'Wicked Wisdom' based on my research. It is an e-document pioneering the way for research notes from Stockbrokers & Asset Management companies. It 'collapses out' from front to inside with video and sound, produced in flash and now being re-purposed in Java script.
We need to radically re-think typography for text-rich business documents & publications (not referring to books). Most designers assume people have time to read. In reality the following occurs: Observations:
1) We browse/forage (71%) then read (11%)
2) People have different time tolerances and requirements for detail i.e. the same information is required to different levels of detailing dependent on the time the reader can allocate to it (Senior directors will have less time than juniors).
3) People want choice as to whether they wish to view information on paper, i-phone, PowerPoint or via web/screen.
4) Most publications do not follow the cognitive principles of how we are Œwired‚ to interpret visual signals.
Message-based Design & Message-based Writing (MBD/MBW) is a system that addresses these 4 points and allows key messages to be understood prior to reading simply by scanning the page with its embedded Œvisual hooks‚ to draw the reader in. Thus it overcomes Œfilter failure‚ a phrase coined and first used by Clay Shirky at the Web 2.0 Expo. It collapses to a summary and exploits the way we are wired. Additionally it caters for up to 4 time tolerances of readers and morphs‚ from paper to screen effortlessly.
|Type of Research:||Art/Design Item|
|Additional Information (Publicly available):|
Not publicly disseminated as this was a private project for a specific client, Charles Stanley Stockbrokers.
My research interests & activities
Also evolving a 'componentized kit' for creating any type of graph, chart, table, diagram & map. This was created for Rothschild, an old French Merchant Bank based in London & Paris. (submitted in 2008 RAE).
Since economists and statisticians are the ones having to cope with data, I have always thought it sensible that they should appreciate how information design can facilitate communicating data clearly. Hence why I am doing a lunchtime presentation at the Open University conference mentioned above.
|Keywords/subjects not otherwise listed:||Morphing, hierarchy & navigation, Message-Based Design T, information overload/fatigue, information anxiety, Message-based writing|
|Your affiliations with UAL:||Colleges > London College of Communication|
Colleges > London College of Communication
|Funders:||Charles Stanley Stockbrokers|
|Related Websites:||http://media.folioshack.com/projects/cs/22e236ef-f3fc-41f5-bfee-3020be9be551/index.html, http://www.charles-stanley.co.uk/home/|
|Related Exhibitions:||Redesign of Rothschild Corporate Finance Publications|
|Projects or Series:||Research Outputs Review (April 2010 - April 2011)|
|Deposited By:||Prerna Bhatt|
|Deposited On:||02 Nov 2011 14:01|
|Last Modified:||19 Aug 2014 06:06|