Varley, Rosemary and Phiri, Edwin (2011) Incorporating heritage, creativity and cross curricular collaboration to foster holistic understanding of brand development from concept to consumer. In: 13th Annual Conference for the International Foundation of Fashion Technology Institutes: Fashion between heritage and innovation luxury, 13-14 April 2011, Paris, France.
|Type of Research:||Conference, Symposium or Workshop Item|
|Creators:||Varley, Rosemary and Phiri, Edwin|
|Additional Information (Publicly available):||
I have always been interested in the relationship between the management of product ranges and their presentation at the consumer interface. My book, Retail Product Management: Buying and Merchandising, now in its second edition, reflects this area of investigation with its coverage extending across range selection, supplier management, retail design and visual merchandising. I have recently been involved in a collaborative exploratory research project that investigated retail branding activities in a 3D virtual environment. I am also interested in the growing need for fashion retailers to include ethical considerations in their product management decisions in response to consumer concerns.
|Keywords/subjects not otherwise listed:||Fashion brand strategy, fashion retail product management, store design, visual merchandising, virtual environments|
|Your affiliations with UAL:||Colleges > London College of Fashion|
|Date:||14 April 2011|
|Event Location:||Paris, France|
|Projects or Series:||Research Outputs Review (April 2010 - April 2011)|
|Date Deposited:||26 Jan 2012 10:45|
|Last Modified:||17 Jun 2014 16:04|
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