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Incorporating heritage, creativity and cross curricular collaboration to foster holistic understanding of brand development from concept to consumer

Varley, Rosemary and Phiri, Edwin (2011) Incorporating heritage, creativity and cross curricular collaboration to foster holistic understanding of brand development from concept to consumer. In: 13th Annual Conference for the International Foundation of Fashion Technology Institutes: Fashion between heritage and innovation luxury , 13-14 April 2011, Paris, France. [Business and Administrative studies > Retail Management
Creative Arts and Design > Visual Communication
Business and Administrative studies > Fashion Buying & Merchandising]
 
Details
 
Creators:Varley, Rosemary and Phiri, Edwin
Type of Research:Conference, Symposium or Workshop Item (Paper)
Additional Information (Publicly available):

I have always been interested in the relationship between the management of product ranges and their presentation at the consumer interface. My book, Retail Product Management: Buying and Merchandising, now in its second edition, reflects this area of investigation with its coverage extending across range selection, supplier management, retail design and visual merchandising. I have recently been involved in a collaborative exploratory research project that investigated retail branding activities in a 3D virtual environment. I am also interested in the growing need for fashion retailers to include ethical considerations in their product management decisions in response to consumer concerns.

Keywords/subjects not otherwise listed:Fashion brand strategy, fashion retail product management, store design, visual merchandising, virtual environments
Your affiliations with UAL:Colleges > London College of Fashion
Date:14 April 2011
Related Websites:http://www.iffti2011.com/doc/program.pdf
Event Location:Paris, France
Projects or Series:Research Outputs Review (April 2010 - April 2011)
ID Code:4565
Deposited By:Prerna Bhatt
Deposited On:26 Jan 2012 10:45
Last Modified:17 Jun 2014 17:04
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