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References to the past: the role of heritage and cultural values in fashion branding

Buckley, Chitra (2011) References to the past: the role of heritage and cultural values in fashion branding. In: 13th Annual Conference for the International Foundation of Fashion Technology Institutes: Fashion between heritage and innovation luxury , 13-14 April 2011, Paris, France.

Type of Research: Conference, Symposium or Workshop Item
Creators: Buckley, Chitra
Description:

Paper presented in the 'Brands and Heritage' section of the international conference seminar.

Additional Information (Publicly available):

Related KEYNOTE: How fashion brands handle their heritage: Florence Muller

Keywords/subjects not otherwise listed: Creativity, fashion brand, heritage, brand values, cultural values, Topshop, cultural, symbolic and social capital
Your affiliations with UAL: Colleges > London College of Fashion
Colleges > London College of Fashion
Date: April 2011
Event Location: Paris, France
Projects or Series: Research Outputs Review (April 2010 - April 2011)
Date Deposited: 26 Jan 2012 10:47
Last Modified: 26 Jan 2012 10:47
Item ID: 4567
URI: http://ualresearchonline.arts.ac.uk/id/eprint/4567

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