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References to the past: the role of heritage and cultural values in fashion branding

Buckley, Chitra (2011) References to the past: the role of heritage and cultural values in fashion branding. In: 13th Annual Conference for the International Foundation of Fashion Technology Institutes: Fashion between heritage and innovation luxury , 13-14 April 2011, Paris, France. [Fashion > Fashion History & Theory
Creative Arts and Design > Clothing/Fashion Design
Business and Administrative studies > Fashion Management]
 
Details
 
Creators:Buckley, Chitra
Description:

Paper presented in the 'Brands and Heritage' section of the international conference seminar.

Type of Research:Conference, Symposium or Workshop Item (Paper)
Additional Information (Publicly available):

Related KEYNOTE: How fashion brands handle their heritage: Florence Muller

Keywords/subjects not otherwise listed:Creativity, fashion brand, heritage, brand values, cultural values, Topshop, cultural, symbolic and social capital
Your affiliations with UAL:Colleges > London College of Fashion
Date:April 2011
Event Location:Paris, France
Projects or Series:Research Outputs Review (April 2010 - April 2011)
ID Code:4567
Deposited By:Prerna Bhatt
Deposited On:26 Jan 2012 10:47
Last Modified:26 Jan 2012 10:47
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