|Type of Research:||Article|
|Creators:||Watson, Anna and Dada, Olufunmilola and Kirby, David A.|
This study provides a deeper understanding of the relevance of the entrepreneurship phenomenon to the franchisee context. A number of studies have echoed that the franchisee plays an important role in the generation of new ideas and innovations for the franchise system. But we still do not know how franchisees maximize their entrepreneurial behaviors without jeopardizing the desires for standardization and uniformity, which are building blocks of franchising. We address this research question, using evidence from multiple case studies of UK-based franchisees. The study revealed patterns that were used to develop a theoretical model, which demonstrates the utilization of different forms of formal franchisee networks for maximization of entrepreneurial behaviors through acquisition of relational and informational capital, intra-system competition, and franchisee learning. This study extends the literature on franchising and entrepreneurship, and offers important managerial implications for practitioners. Future research directions are discussed.
|Additional Information (Publicly available):||
Open Access to this article is not available due to copyright restrictions. Please contact UAL Research Online for access to a single copy for private research.
|Keywords/subjects not otherwise listed:||entrepreneurial behaviors, formal internal networks, franchisees, standardization, small business growth strategies, innovation, sustainability, franchising|
|Your affiliations with UAL:||Colleges > London College of Fashion
Colleges > London College of Fashion
|Digital Object Identifier:||10.1177/0266242610376078|
|Projects or Series:||Research Outputs Review (April 2010 - April 2011)|
|Date Deposited:||24 Jan 2012 16:03|
|Last Modified:||13 Mar 2014 05:59|
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