Fraser, Simon and Oberlack, Ulrike and Wright, Elizabeth (2010) Trends and tradition: Negotiating different cultural models in relation to sustainable craft and artisan production. In: Sustainability in Design: Now! Proceedings of the LeNS Conference, Bangalore, India 29th September to 1st October 2010 Challenges and Opportunities for Design Research, Education and Practice in the XXI Century. Greenleaf Publishing Limited, Sheffield, pp. 351-359. ISBN 978-1-906093-54-9
|Type of Research:||Book Section|
|Creators:||Fraser, Simon and Oberlack, Ulrike and Wright, Elizabeth|
If the identity of ‘design’ as a practice is contested then the relationship of design and designers to craft and craft practices can be hugely confused. This lack of clarity can encourage non-design based organisations to promote the use of ‘trend forecasting’ as a panacea to the design dilemma associated with craft production for non-traditional markets. Consequently fashion sensitive trends become perceived as the driving force of design-led consumption. In this context how do we understand what ‘trend forecasting’ is and becomes when used in this manner? How does it contribute or not to the sustainability of local design cultures?
This paper examines how these challenges have been interrogated and experienced through practice at Masters Level at Central Saint Martins College of Art and Design. It seeks sustainable strategies for design and craft drawing on a diverse range of examples to illustrate contemporary artefacts realised from a diverse range of projects, sources and geographical locations.
|Keywords/subjects not otherwise listed:||trend forecasting|
|Publisher/Broadcaster/Company:||Greenleaf Publishing Limited|
|Your affiliations with UAL:||Colleges > Central Saint Martins|
|Funders:||Asia Link Programme, EuropeAid, European Commission|
|Projects or Series:||Research Outputs Review (April 2010 - April 2011), LeNS Project|
|Date Deposited:||05 Jul 2011 10:08|
|Last Modified:||04 Jun 2014 04:38|
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