We use cookies on this website, you can read about them here. To use the website as intended please... ACCEPT COOKIES

Visual research methods in fashion

Gaimster, Julia (2011) Visual research methods in fashion. Berg, London. ISBN 9781847883810

Type of Research: Book
Creators: Gaimster, Julia

The ability to analyze and interpret visual information is essential in fashion. However, students tend to struggle with the concept of visual research, as well as with the application of that research. Visual Research Methods in Fashion provides students with techniques, tools and inspiration to master their visual research skills and make the research that they undertake more effective. Illustrated with real-life examples from practitioners in the industry, academics and students, it focuses on the global nature of the industry and the need to develop ideas relevant to the market.


Purpose of the book
Who is this book for?
How to use this book
Overview of chapters
Chapter 1 Strategies for Information Seeking
Chapter 2 Sources of Inspiration
Chapter 3 Colour theory and practice
Chapter 4 Textiles and Trimmings
Chapter 5 Trends and Forecasting
Chapter 6 Concept Development
Chapter 7 Traditional Research Tools and Techniques
Chapter 8 Web and Technology Based Research Tools
Chapter 9 Visual Research for Presentation

Official Website: http://www.bergpublishers.com/?tabid=14958
Keywords/subjects not otherwise listed: visual research, fashion, methods
Publisher/Broadcaster/Company: Berg
Your affiliations with UAL: Colleges > London College of Fashion
Date: 1 May 2011
Related Websites: http://www.amazon.co.uk/Visual-Research-Methods-Fashion-Gaimster/dp/1847883818, http://www.juliagaimster.co.uk
Projects or Series: Research Outputs Review (April 2010 - April 2011)
Date Deposited: 24 Jan 2012 15:58
Last Modified: 30 Jan 2014 12:17
Item ID: 4677
URI: http://ualresearchonline.arts.ac.uk/id/eprint/4677

Repository Staff Only: item control page