From flower to shower to empower: the fragrant future

IFRA United Kingdom, the fragrance association, is staging its second industry Fragrance Forum which will examine the art and science of fragrance creation. The event will take place at The Royal Society in London on 18 October 2012. The occasion will provide an opportunity to meet those from the fragrance industry including perfumers, scientists, customers and academics as well as senior personnel from other trade associations.

The 2012 IFRA UK Fragrance Forum is entitled ‘From Flower to Shower’ and intends to explore the entire creative process of fragrance creation, bringing together those involved in every aspect of fragrance research, creation and application.

My presentation will map out a sensory journey: "From Flower to Shower to Empower: The Fragrant Future".