Scentsory Design® is an animation film that explores the fusion of 'Emotional Fashion' with 'aromachology' (the science of perfume) and how this can have a radical impact on mental and physical health. Fashion has a reason; it is a display of personal identity through strong visual cues. The film documents the use of scent as a tool to improve quality of life, enabling the wearer to act on visual cues or detect scent signals, allowing immediate information. Scentsory Design® creates the concept of emotional fashion: responsive clothes and jewellery that offer social and therapeutic value in a desirable fashion context. It adds more sensations into the fashion palette to create radical new fashion properties with real benefit. The aim is to produce an intimate scent bubble that delivers benefit chemicals in controlled ways responding to personal needs. This allows for efficient scent delivery that is targeted to specific parts of the body. The users confidence in their visual identity is thus enhanced by sensory, psychological and medical wellbeing.
A film by Jenny Tillotson
Sound design by Fraser Geesin
Animation by Wendy Latham
Sound recording by David Briggs
Voice-over Veshti Evens
Photography Guy Hills
Dubbing Mixer James Feltham
Info on 'Second Skin, Second Life' exhibition:
The 'Second Skin, Second Life' exhibition addresses clothing and fashion through art, textiles, the sense and meanings. Clothing offers a 'second skin' with new identities being explored through sustainability and recycling, allowing fashion to reinvent new personalities and projections of a new image. Artists and designers work on the 'second life' of things in a society of consumerism, as design processes become political and ethical as much as aesthetical actions. The transformation and reinvention gives a "second life" to garments, in order to balance the relentless desire to be unique whilst sharing a sense of belonging to a group.