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UAL Research Online

From Gallant Little Belgium to Elegant Little Belgium: The creation and marketing of fashions from the flat country

Dirix, Emmanuelle (2013) From Gallant Little Belgium to Elegant Little Belgium: The creation and marketing of fashions from the flat country. Interactions: Studies in Communication & Culture, 4 (1). ISSN 17572681

Type of Research: Article
Creators: Dirix, Emmanuelle
Description:

This article examines the enduring myth of the Antwerp Six. By consulting primary sources it revisits the circumstances under which The Six burst onto the international fashion scene and repositions their story into a wider narrative of marketing and branding.

Official Website: http://www.intellectbooks.co.uk/journals../view-Article,id=16266/
Keywords/subjects not otherwise listed: The Antwerp Six, myth making, alternative marketing, anti branding
Publisher/Broadcaster/Company: Intellect
Your affiliations with UAL: Colleges > Chelsea College of Arts
Date: April 2013
Digital Object Identifier: 10.1386/iscc.4.1.51_1
Date Deposited: 16 Jan 2014 14:28
Last Modified: 16 Jan 2014 14:28
Item ID: 6316
URI: http://ualresearchonline.arts.ac.uk/id/eprint/6316

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