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UAL Research Online

Principles of Retailing

Varley, Rosemary and Rafiq, Mohammed (2014) Principles of Retailing. Palgrave Macmillan, Basingstoke. ISBN 9780230216983

Type of Research: Book
Creators: Varley, Rosemary and Rafiq, Mohammed
Description:

The second edition of a well established text (previously titled Principles of Retail Management). It is a comprehensive introduction to the subject of retailing and covers aspects of retail marketing, retail strategy, the impact of technology, ethical issues and international retailing. It provides an extensive overview of all head office functions and outlet operations. The new edition has been updated to reflect the changing retail landscape, especially in the light of online and mobile shopping.

Official Website: http://www.palgrave.com/products/title.aspx?pid=297997
Publisher/Broadcaster/Company: Palgrave Macmillan
Your affiliations with UAL: Colleges > London College of Fashion
Date: May 2014
Date Deposited: 16 Jun 2014 09:31
Last Modified: 16 Jun 2014 09:31
Item ID: 6785
URI: http://ualresearchonline.arts.ac.uk/id/eprint/6785

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