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UAL Research Online

Consumers and Co-Creation: A Discussion on How Fashion Brands use ‘Co-creation’ as a Business Strategy

Cosford, Rachel and Knobbs, Karinna (2014) Consumers and Co-Creation: A Discussion on How Fashion Brands use ‘Co-creation’ as a Business Strategy. In: Global Fashion Management Conference, 13-15 February 2014, London, UK.

Type of Research: Conference, Symposium or Workshop Item
Creators: Cosford, Rachel and Knobbs, Karinna
Official Website: http://www.gamma20.org/03Resources/html/gfmc_more.htm
Keywords/subjects not otherwise listed: Fashion Marketing & Management
Your affiliations with UAL: Colleges > London College of Fashion
Research Groups > Management and Marketing
Date: 15 February 2014
Funders: UAL
Event Location: London, UK
Date Deposited: 23 Jun 2014 10:26
Last Modified: 23 Jun 2014 10:26
Item ID: 6897
URI: http://ualresearchonline.arts.ac.uk/id/eprint/6897

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