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UAL Research Online

The Iconic Merchandise Category: A new concept for fashion assortment planning?

Varley, Rosemary (2013) The Iconic Merchandise Category: A new concept for fashion assortment planning? In: The Business & Marketing of Icons: Conference Proceedings. Fashion Institute of Design & Merchandising, Los Angeles, pp. 69-76. ISBN 978-0-615-89838-4

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