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UAL Research Online

Hybrid Organizations as a Strategy for Supporting New Product Development

Rieple, Alison and Haberberg, Adrian and Gander, Jonathan (2005) Hybrid Organizations as a Strategy for Supporting New Product Development. Design Management Review, 16 (1). pp. 48-55. ISSN 1948-7169 (Online)

Type of Research: Article
Creators: Rieple, Alison and Haberberg, Adrian and Gander, Jonathan
Description:

Alliances between large, well-established corporations and highly creative small companies or consultancies can be an effective method for promoting innovation.

Official Website: http://onlinelibrary.wiley.com/doi/10.1111/j.1948-7169.2005.tb00007.x/abstract
Publisher/Broadcaster/Company: Wiley Interscience
Your affiliations with UAL: Colleges > London College of Fashion
Date: 10 June 2005
Digital Object Identifier: 10.1111/j.1948-7169.2005.tb00007.x
Date Deposited: 15 May 2015 18:08
Last Modified: 15 May 2015 18:08
Item ID: 7914
URI: http://ualresearchonline.arts.ac.uk/id/eprint/7914

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