We use cookies on this website, you can read about them here. To use the website as intended please... ACCEPT COOKIES
UAL Research Online

Assessing the applicability of a sizing framework into online fashion retail

Vecchi, Alessandra and Peng, Fanke and Al-Sayegh, Mouhannad (2014) Assessing the applicability of a sizing framework into online fashion retail. International Journal of Advanced Information Science and Technology, 29 (1). pp. 102-108. ISSN 2319 - 2682

Type of Research: Article
Creators: Vecchi, Alessandra and Peng, Fanke and Al-Sayegh, Mouhannad
Description:

This paper describes the e-Size project, its objectives, its contribution to specific innovation areas, the methodological approach adopted, as well as presenting the preliminary results of an exploratory survey administered to a convenience sample of customers in the attempt to assess the potential validity of the use of the sizing applications amongst fashion retailers. Our findings illustrate that all of the participants found that the sizing application was helpful because of the size recommendation for online shopping. Most of the participants agreed that the recommended sizes were accurate. They also found the experience to be easy and straightforward. Nonetheless, there is room for improvement.

Official Website: http://ijaist.com/index.php/pub/item/21-assessing-the-applicability-of-a-sizing-framework-into-online-fashion-retail
Your affiliations with UAL: Colleges > London College of Fashion
Date: September 2014
Date Deposited: 04 Aug 2015 11:52
Last Modified: 04 Aug 2015 11:52
Item ID: 8457
URI: http://ualresearchonline.arts.ac.uk/id/eprint/8457

Repository Staff Only: item control page