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UAL Research Online

X Marks the Spot

Kolakis, Demetra (2015) X Marks the Spot. In: Fashion Colloquia Shanghai, 21-22 April 2015, Donghua University, Shanghai, China.

Type of Research: Conference, Symposium or Workshop Item
Creators: Kolakis, Demetra
Description:

This study explores the meaning and usage of branded spaces and atmospheric strategies and those who experience the fashion environment. The aim of this research is to investigate the area between digital and physical retail space by evaluating the enhanced engagement between consumers and brands.

Official Website: http://scf.dhu.edu.cn/FC2015/index.html
Your affiliations with UAL: Colleges > London College of Fashion
Date: 21 April 2015
Event Location: Donghua University, Shanghai, China
Date Deposited: 25 Aug 2015 15:53
Last Modified: 25 Aug 2015 16:17
Item ID: 8539
URI: http://ualresearchonline.arts.ac.uk/id/eprint/8539

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