Cinematic Narratives of Product Interaction Experiences: Methods for Cross-Media Fertilisation of the Design Process

This paper outlines the initial phases of a practice-based PhD research project; it outlines methods that will be used to analyse the role of objects within cinematic narratives and how these narrative roles could be translated into methods for designing products to enrich the experience of using the products. The starting point for this project is the hypothesis that any interaction between a user and an object will be remembered and interpreted in a user's mind as a form of narrative. This project therefore tries to harness narrative structures and devices from other media to inform the design of products that can specifically cater to these narrative qualities inherent in the way we experience products. This paper outlines methods for opening up the dialogue about these cross-media narrative comparisons, to assist in generating design work which focuses on the narrative qualities of product experience.

'Out of Control, the 8th International Conference on Design and Emotion was held at Central Saint Martins College of Arts and Design, 11-14 September 2012.

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