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UAL Research Online

Store Brands Vs Foreign Brands: The importance of branding for local brands in emerging markets

Salazar Espinoza, Elihu and Mair, Carolyn (2016) Store Brands Vs Foreign Brands: The importance of branding for local brands in emerging markets. In: The British Psychological Society Annual Conference, 26-28 April 2016, Nottingham, UK.

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