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UAL Research Online

Items where Author is "Cooper:Tony::"

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Jump to: 2019 | 2017 | 2016 | 2015
Number of items: 6.

2019

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Cooper, Tony and Stavros, Constantino and Dobele, Angela (2019) Domains of Influence: Exploring Negative Sentiment in Social Media. Journal of Product and Brand Management. ISSN 1061-0421

2017

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Cooper, Tony and Stavros, Constantino and Dobele, Angela (2017) Brand Response to Consumer Backlash in Social Media: A Typology. In: ANZMAC 2017, 4 - 6 December 2017, RMIT University, Melbourne.

2016

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Cooper, Tony and Stavros, Constantino and Dobele, Angela (2016) Managing the Paradox of Growth in Brand Communities Through Social Media. In: ANZMAC 2016, 5 - 7 December, 2016, University of Canterbury, Christchurch, New Zealand.

2015

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Cooper, Tony and Stavros, Constantino and Dobele, Angela (2015) Shut Up and Take My Money: Engaging Facebook Communities to Build the Brand Narrative. In: ANZMAC 2015, 30 November - 2 December 2015, The University of New South Wales, Sydney, Australia.

Dobele, Angela and Steel, Marion and Cooper, Tony (2015) Sailing the Seven C's of Blog Marketing: Understanding Social Media and Business Impact. Marketing Intelligence and Planning, 33 (7). pp. 1087-1102. ISSN 0263-4503 Item not available online.

This list was generated on Fri Dec 13 23:10:58 2019 GMT.