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Items where Subject is "Business and Administrative studies > Marketing"

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Number of items at this level: 25.

D

De Silva, Jorge (2009) Supply chain - Putting theory into practice. In: Design for Tomorrow's Customer Today, Bejing, Shanghai, London.

Dada, Olufunmilola and Watson, Anna (2013) Entrepreneurial orientation and the franchise system: organisational antecedents and performance outcomes. European Journal of Marketing, 47 (5/6). pp. 790-812.

H

Hayes, Debie and Slater, Alix (2002) 'Rethinking the missionary position' - the quest for sustainable audience development strategies. Managing Leisure, 7 (1). pp. 1-17. ISSN 1466-450X

Hayes, Debie and Booth, Elizabeth (2005) Authoring the Brand: Literary Licensing. Young Consumers, volume (number). pp. 43-53. ISSN 17473616

K

Kontu, Hanna and Vecchi, Alessandra (2016) Fashion and Social Media: Some Illustrative Evidence from Italian Luxury Brands. In: Handbook of Research on Global Fashion Management and Merchandising. IGI Global, Hershey, PA, USA, pp. 649-669. ISBN 9781522501107

Kontu, Hanna and Vecchi, Alessandra (2013) The Strategic Use of Social Media in the Fashion Industry. In: Transcultural Marketing for Incremental and Radical Innovation. IGI Global. ISBN 9781466647497

Kontu, Hanna and Vecchi, Alessandra (2014) Why all that noise – assessing the strategic value of social media for fashion brands. Journal of Global Fashion Marketing, 5 (3). pp. 235-250. ISSN 2093-2685

Kirby, Audrey and Kent, Anthony (2010) The local icon: Reuse of buildings in place marketing. Journal of Town and City Management, 1 (1). pp. 80-91. ISSN 1756-9538

Kent, Anthony and Warnaby, Gary and Kirby, Audrey (2009) Architecture and the Marketing of Urban Shopping Destinations. In: Academy of Marketing conference, 7-9 July 2009, Leeds Metropolitan University. (Unpublished)

Kent, Anthony and Stone, Dominic (2007) The Body Shop and the role of design in retail branding. International Journal of Retail & Distribution Management, 35 (7). pp. 531-543. ISSN 09590552

Kent, Anthony and Stone, Dominic (2007) The Body Shop design: an evolving retail brand identity. Strategic Direction, 23 (11). pp. 9-11. ISSN 02580543

Kent, Anthony and Kirby, Audrey (2009) The design of the store environment and its implications for retail image. The International Review of Retail, Distribution and Consumer Research, 19 (4). pp. 457-468. ISSN 0959-3969

Kent, Anthony and Brown, Reva Berman (2006) Erotic retailing in the UK (1963-2003): The view from the marketing mix. Journal of Management History, 12 (2). pp. 199-211. ISSN 1751-1348

Kent, Anthony (2007) Creative space: design and the retail environment. International Journal of Retail & Distribution Management, 35 (9). pp. 734-745. ISSN 0959-0552

Kent, Anthony (2011) Heritage and innovation in luxury brands' flagship stores. In: Fashion and Luxury: Between Heritage and Innovation, 11-14th April 2011, Institute Francais de la Mode.

Kent, Anthony (2013) An interdisciplinary approach to the conceptualisation of retail environments. PhD thesis, University of the Arts London.

Kent, Anthony (2009) The role of the museum shop in extending the visitor experience. International Journal of Nonprofit and Voluntary Sector Marketing, 15 (1). pp. 67-77. ISSN 1465-4520

L

Lewis, Reina (2010) Marketing Muslim lifestyle: a new media genre. Journal of Middle East Women’s Studies, 6 (3). pp. 58-90. ISSN 15525864

O

Omar, Ogenyi and Kent, Anthony (2001) International airport influences on impulsive shopping: trait and normative approach. International Journal of Retail & Distribution Management, 29 (5). pp. 226-235. ISSN 0959-0552

P

Peng, Fanke and Vecchi, Alessandra and Al-Sayegh, Mouhannad and Hamilton, Susan (2016) How to Use Sizing Technology and Fashion Metadata to Improve the User Experience for Online Fashion Retail. In: Handbook of Research on Global Fashion Management and Merchandising. IGI Global, Hershey, PA, USA, pp. 261-279. ISBN 9781522501107

R

Roncha, Ana and Montecchi, Matteo (2013) The Dimensions of Luxury. In: International Workshop on Luxury Retail, Operations & Supply Chain Management, Milan.

Radclyffe-Thomas, Natascha (2016) Intangible cultural heritage in fashion marketing: From number 1 Savile Row to the world. IFFTI 2016 conference proceedings. pp. 126-135. (In Press)

Radclyffe-Thomas, Natascha (2014) Weaving Fashion Stories in Shanghai: Heritage, Retro and Vintage Fashion in Modern Shanghai. In: Fashion in Fiction Conference: Style Stories and Transglobal Narratives, 12th - 15th June 2014, City University Hong Kong.

V

Vecchi, Alessandra and Peng, Fanke and Al-Sayegh, Mouhannad and Hamilton, Susan (2016) Enhancing online fashion retail: The quest for the perfect fit. In: Technological Challenges and Management: Matching Human and Business Needs. Manufacturing Design and Technology . CRC Press/Taylor & Francis Group. ISBN 9781482261011

Vecchi, Alessandra and Peng, Fanke and Al-Sayegh, Mouhannad (2014) Assessing the applicability of a sizing framework into online fashion retail. International Journal of Advanced Information Science and Technology, 29 (1). pp. 102-108. ISSN 2319 - 2682

This list was generated on Wed Aug 24 13:29:18 2016 BST.