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UAL Research Online

Fashion Management: A Strategic Approach

Varley, Rosemary and Roncha, Ana and Radclyffe-Thomas, Natascha and Gee, Liz (2018) Fashion Management: A Strategic Approach. Macmillan, London. ISBN 978-1137508188

Type of Research: Book
Creators: Varley, Rosemary and Roncha, Ana and Radclyffe-Thomas, Natascha and Gee, Liz
Description:

This new textbook, authored by a team of expert researchers and lecturers based at the London College of Fashion, is one of the first in the field to examine strategic management in the context of the fashion industry, catering specifically for students hoping to work in the sector. International in approach, the text covers all aspects of strategic management, from growth strategy and financial management to brand and supply chain management.

Other Contributors:
RoleName
OtherClark, James
OtherMontecchi, Matteo
OtherPickard, Heather
OtherBonetti, Francesca
Publisher/Broadcaster/Company: Macmillan
Your affiliations with UAL: Colleges > London College of Fashion
Date: 26 November 2018
Date Deposited: 24 Jun 2019 14:35
Last Modified: 24 Jun 2019 14:35
Item ID: 14411
URI: http://ualresearchonline.arts.ac.uk/id/eprint/14411

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