Items where Author is "Roncha:Ana::"

Roncha, Ana (2025) Fashion Brand Management. In: Fashion Management: A Strategic Approach. Bloomsbury Academic. Item not available online.

Roncha, Ana (2025) Fashion Futures. In: Fashion Management: A Strategic Approach. Bloomsbury Academic. Item not available online.

Roncha, Ana (2025) Fashion Marketing Communications. In: Fashion Management: A Strategic Approach. Bloomsbury Academic. Item not available online.

Gee, Liz and Roncha, Ana (2025) International Fashion Management. In: Fashion Management: A Strategic Approach. Bloomsbury Academic, New York, pp. 41-61. ISBN 9781350340565 Item not available online.

Gee, Liz and Roncha, Ana (2025) Strategic Planning and Implementation. In: Fashion Management: A Strategic Approach. Bloomsbury Academic, New York, pp. 19-39. ISBN 9781350340565 Item not available online.

Varley, Rosemary and Roncha, Ana and Radclyffe-Thomas, Natascha (2024) Fashion Management: A Strategic Approach (2nd edition). Bloomsbury Publishing. ISBN 9781350340565

Roncha, Ana and Benko, Anita (2022) Transitioning out of the Pandemic: Understanding the New and Complex Balance Emerging between Offline and Online Digital Engagement, Experiences and Retail across the Fashion, Textiles and Technology Ecosystem. In: Marketing, Technological development, innovation and digital transformation in the post-pandemic era, Newcastle, UK. Item not available online.

Roncha, Ana and Colombi, Chiara and Di Lodovico, Chiara and Toniatti, Tiziana (2021) DeFINE: Insights for the Fashion-tech entrepreneurial ecosystem in Europe. Project Report. European Commission Evaluation Report. Item not available online.

Roncha, Ana and Di Lodovico, Chiara and Colombi, Chiara (2021) Promoting Innovation Within the Fashion-tech Sector. The Role of Pan-European Projects. In: Global Fashion Conference 2021, 21-22 October 2021, Warsaw, Poland. Item not available online.

Roncha, Ana and Trigoni, Mirsini and Radclyffe-Thomas, Natascha (2019) Decoding digital fashion marketing visual texts: Instagram, fashion photography & target audiences. In: AM2019: When you tire of marketing you tire of life, 2-4 July 2019, Regent’s University London. Item not available online.

Varley, Rosemary and Roncha, Ana and Radclyffe-Thomas, Natascha and Gee, Liz (2018) Fashion Management: A Strategic Approach. Macmillan, London. ISBN 978-1137508188 Item not available online.

Roncha, Ana and Alexander, Bethan (2018) A Modern Take On Heritage: An Omnitemporal Focus On Fashion Luxury Brands Leveraging Heritage And Country Of Origin To Command A Competitive Edge. In: BAM (British Academy of Management) 2018 conference, 4-6th September 2018, Bristol Business School, University of the West of England.

Radclyffe-Thomas, Natascha and Roncha, Ana and Peirson-Smith, Anne and Huang, Adrian and Lacouture, Anais (2018) Developing global citizenship: Co-creating employability attributes in an international community of practice. In: Enhancing Employability in Higher Education through Work Based Learning. Palgrave Macmillan. ISBN 978-3-319-75166-5 Item availability restricted.

Radclyffe-Thomas, Natascha and Varley, Rosemary and Roncha, Ana (2018) Balancing the books: Creating a model of responsible fashion business education. Art Design and Communication in Higher Education, 17 (1). pp. 80-106. ISSN 1474273X Item availability restricted.

Roncha, Ana (2018) The future of the physical store: Empowering change through experiences. In: Framtidens fysiska butik: Digitalisering, upplevelser och hallbarhet. Lunds Universitet. Item not available online.

Radclyffe-Thomas, Natascha and Roncha, Ana (2017) Toms Shoes: The Buy-one-give-one Social Enterprise Business Model. The Case Centre. Item availability restricted.

Radclyffe-Thomas, Natascha and Roncha, Ana (2016) Selling the Brand Story: Social and Business Innovation in a One for One® Business Model. In: Multi-channel Marketing, Branding and Retail Design: New Challenges and Opportunities. Emerald. ISBN 978-1-78635-456-3 Item availability restricted.

Radclyffe-Thomas, Natascha and Peirson-Smith, Anne and Roncha, Ana and Huang, Adrian (2016) Creative Cross-cultural Connections: Facebook as a Third Space for International Collaborations. In: University Partnerships for Academic and Program Development (IHETL). Emerald Insight, pp. 243-266. ISBN 978-1-78635-300-9

Roncha, Ana and Radclyffe-Thomas, Natascha (2016) How TOMS' "One Day Without Shoes" campaign brings stakeholders together and co-creates value for the brand using Instagram as a platform. Journal of Fashion Marketing and Management, 20 (3). pp. 300-321. ISSN 1361-2026

Radclyffe-Thomas, Natascha and Roncha, Ana (2014) Sustainable marketing strategies prompting closer relationships between brands & consumers. In: 2nd International Colloquium on Design, Branding & Marketing, 9-10 December 2014, Nottingham Trent University. Item not available online.

Radclyffe-Thomas, Natascha and Roncha, Ana (2014) Creative Cross-cultural Connections: Facebook as a Third Space for Learning and Collaboration. In: Designs on eLearning 2014: Forging Creative Connections, 17-18 September 2014, Texas State University.

Radclyffe-Thomas, Natascha and Roncha, Ana (2014) Creative Connections: Facebook as a Third Space for Learning and Collaboration. In: London College of Fashion College Conference: Flexible and Sustainable Learning, 3rd April 2014, London College of Fashion.

Roncha, Ana and Radclyffe-Thomas, Natascha (2014) Creative Connections: Facebook as a Third Space for Learning & Collaboration. In: LCF College Conference 2014: Flexible & Sustainable Learning, April 2014, London. Item not available online.

Radclyffe-Thomas, Natascha and Roncha, Ana and Varley, Rosemary (2014) Ethical Brand Building and the Collaborative Fashion Brand: Flying the Flag for Social Entrepreneurship - TOMS a Case Study. In: Global Fashion Management Conference, 13-15 February 2014, London College of Fashion.

Roncha, Ana and Montecchi, Matteo and Nobbs, Karinna (2014) Disrupting Fashion through Innovation: How crowd-sourcing is changing the business model for fashion brands and prompting engagement with communities. In: 16th IFFTI Annual Conference, Bunka Gakuen University, Tokyo, Japan. Item not available online.

Roncha, Ana and Montecchi, Matteo (2013) The Dimensions of Luxury. In: International Workshop on Luxury Retail, Operations & Supply Chain Management, Milan. Item not available online.