Items where Author is "Alexander:Bethan::"

Alexander, Bethan and Blazquez, Marta and Chrimes, Courtney (2025) Metaverse retailing and the customer experience journey: a case study approach. International Journal of Retail & Distribution Management. ISSN 0959-0552

Grant, Karinna and Alexander, Bethan (2024) Fashion's Swiss army knife: Making your digital assets work harder. The Interline DPC Report 2024, 3.

Alexander, Bethan and Varley, Rosemary (2024) Managing Fashion Retail Space and Place chapter in Fashion Management A Strategic Approach. In: Fashion Management: A Strategic Approach (Second Edition). Bloomsbury, UK, pp. 233-254. ISBN 978135034054-1 Item availability restricted.

Alexander, Bethan and Varley, Rosemary (2024) Managing Routes to Fashion Markets chapter, In Fashion Management A strategic Approach. In: Fashion Management: A Strategic Approach (Second Edition). Bloomsbury, UK, pp. 217-233. ISBN 978135034054-1 Item availability restricted.

Alexander, Bethan and Blazquez, Marta and Chrimes, Courtney and Boardman, Rosie (2024) The Role of Immersive Spaces on the Customer Experience: An Exploration of Fashion Metaverses. Psychology and Marketing. ISSN 1520-6793

Alexander, Bethan and Varley, Rosemary (2024) Retail futures: Customer experience, Phygital retailing, and the Experiential Retail Territories perspective. Journal of Retailing and Consumer Services, 82. ISSN 1873-1384

Alexander, Bethan and Thompson, Holly Rose (2024) Customer-Centric Luxury Fashion Store Experiences: A Case Study Approach. In: DRS2024, 23-28 June 2024, Boston, USA.

Alexander, Bethan (2024) Customer Experience in Fashion Retailing: Merging Theory and Practice. Routledge, UK. ISBN 9781032453002 (In Press)

Alexander, Bethan (2024) Exploring Meta-experiences: a case study of Metaverse Fashion Week. In: IFFTI 2024 26th Annual Conference: Fashion Towards Post-humanism, 24-25 April 2024, University, Seoul, South Korea.

Junestrand, Lauren and Alexander, Bethan (2024) Not if it touches my skin! uncovering stigmas towards the consumption of previously worn clothes and potential implications for the transition to a circular fashion system. In: IFFTI 2024 EWHA University, Seoul, South Korea, 24-25 April 2024, Seoul, South Korea.

Junestrand, Lauren and Alexander, Bethan and Sheldon, Fran (2024) Towards transformative sustainable fashion education: The Fashion Business School’s approach. In: Fashion for the Common Good: Proceedings Global Fashion Conference November 16th - 18th 2023. Palgrave Macmillan, Switzerland. ISBN 978-3031502514 (In Press)

Alexander, Bethan and Hui, Lily (2023) Exploring the Influence of Experiential Characteristics in Fashion Pop-Ups on the Retail Experience of UK Millennial Consumers. In: The Garments Economy: Understanding History, Developing Business Models, and Leveraging Digital Technologies. Springer Texts in Business and Economics . Springer, Switzerland. ISBN 978-3-031-33301-9

Alexander, Bethan and Warnaby, Gary (2023) Territorialising Retail: Towards an Alternative Spatiality? In: Colloquium on European Research in Retailing, 22-23 June 2023, Portsmouth University.

Alexander, Bethan and Shin, Joanne (2023) Broadening the Conversation on Inclusive Retailing: An Exploratory Study on the Fashion In-Store Retail Experience of Parents with Autistic Children. In: Broadening the Conversation on Inclusive Retailing: An Exploratory Study on the Fashion In-Store Retail Experience of Parents with Autistic Children. Emerald Publishing Ltd., UK, pp. 115-126. ISBN 978-1803823485

Quartier, Katelijn and Alexander, Bethan and Khan, Zakkiya and Murialdo, Francesca and Munster, Mia (2023) Reimagining the future for retail and service design theory and practices. Design Research Society.

Alexander, Bethan and Butling, Ben (2023) Moncler Genious Strategy: Assessing the risks (and rewards) associated with co-branding. (In Press) Item not available online.

Alexander, Bethan and Bellandi, Niccolò (2022) Limited or Limitless? Exploring the Potential of NFTs on Value Creation in Luxury Fashion. Fashion Practice: The Journal of Design, Creative Process and the Fashion Industry, 14 (3). pp. 376-400. ISSN 1756-9389

Alexander, Bethan and Rutter, Charlotte (2022) Towards Transformation: Digitalization, Sustainability and Customer Experience. Fashion Practice: The Journal of Design, Creative Process and the Fashion Industry, 14 (3). pp. 319-328. ISSN 1756-9389

Alexander, Bethan (2022) Fashion’s Experiential Convergence: Reconceptualising the Physical Store Within Omnichannel Retailing as Experiential Retail Territories. PhD thesis, Manchester Metropolitan University. Item not available online.

Parker, Gemma-Lee and Alexander, Bethan (2022) Digital Only Retail: Assessing the Necessity of an ASOS Physical Store within Omnichannel Retailing to Drive Brand Equity. Bloomsbury

Thompson, Holly Rose and Alexander, Bethan (2022) The Old and the New: Using Brand Extensions to Garner Modern Appeal at Barbour. Bloomsbury

Alexander, Bethan and Kent, Anthony (2021) Tracking technology diffusion in-store: a fashion retail perspective. International Journal of Retail & Distribution Management. ISSN 0959-0552

Alexander, Bethan and Bardey, Aurore (2020) Moving From the UK to China: The Case of M&S and How Fashion Brands Should Adapt Their International Strategy to Consumers. Bloomsbury

Alexander, Bethan and Kent, Anthony (2020) Change in technology-enabled omnichannel customer experiences in-store. Journal of Retailing and Consumer Services. ISSN 0969-6989

Blazquez, Marta and Alexander, Bethan and Fung, Karie (2020) Exploring Millennial’s Perceptions towards Luxury Fashion Wearable Technology. Journal of Fashion Marketing and Management, 24 (3). pp. 343-359. ISSN 1361-2026

Boardman, R. and Haschka, Y. and Chrimes, C. and Alexander, Bethan (2020) Fashion ‘See-now-buy-now’: Implications And Process Adaptations. Journal of Fashion Marketing and Management, 24 (3). ISSN 1361-2026

Blazquez, Marta and Henninger, C.E and Alexander, Bethan and Franquesa, Carlota (2019) Consumers’ intentions towards sustainability: A Spanish fast-fashion perspective. Fashion Practice: The Journal of Design, Creative Process & the Fashion Industry, 12 (1). pp. 34-54. ISSN 1756-9389

Alexander, Bethan and Trigoni, Mirsini (2019) Arket: How can a sustainable approach be consistently communicated online and offline in order to gain competitive advantage? In: Bloomsbury Fashion Business Cases. Bloomsbury Publishing Inc.. Item not available online.

Alexander, Bethan and Blazquez, Marta (2019) Futurising the physical store in the omnichannel retail environment. In: Exploring Omnichannel Retailing: Common expectations and diverse realities. Springer Press. ISBN 978-3-319-98272-4 Item availability restricted.

Alexander, Bethan and Blazquez Cano, M (2019) Store of the future: towards a (re)invention and (re)imagination of physical store space in an omnichannel context. Journal of Retailing and Consumer Services, 55. pp. 1-12. ISSN 0969-6989 Item availability restricted.

Alexander, Bethan (2019) Commerce, culture and experience convergence: fashion’s third places. Journal of Services Marketing. ISSN 0887-6045

Alexander, Bethan and Trigoni, Mirsini (2019) Sensory brand experience the Aesop way. In: Bloomsbury Fashion Business Cases. Bloomsbury Publishing Inc.. Item not available online.

Alexander, Bethan and Trigoni, Mirsini (2018) Coinjoint creative retail spaces: project-based learning in practice. In: 4th International Colloquium on Design, Branding and Marketing, 5-7th December, Hasselt, Belgium.

Alexander, Bethan (2018) John Smedley: Transforming a British luxury family business. In: Bloomsbury Fashion Business Cases. Bloomsbury, pp. 223-233.

Roncha, Ana and Alexander, Bethan (2018) A Modern Take On Heritage: An Omnitemporal Focus On Fashion Luxury Brands Leveraging Heritage And Country Of Origin To Command A Competitive Edge. In: BAM (British Academy of Management) 2018 conference, 4-6th September 2018, Bristol Business School, University of the West of England.

Watson, Anna and Alexander, Bethan and Salavati, Leyla (2018) The impact of experiential augmented reality applications on fashion purchase intention. International Journal of Retail and Distribution Management, 48 (5). pp. 433-451. ISSN 0959-0552

Alexander, Bethan and Nobbs, Karinna and Varley, Rosemary (2018) The growing permanence of pop-up outlets within the international location strategies of fashion retailers. International Journal of Retail and Distribution Management, 46 (5). pp. 487-506.

Watson, Anna and Alexander, Bethan and Salavati, Leyla (2018) The impact of experiential augmented reality applications on fashion purchase intention. International Journal of Retail and Distribution Management. ISSN 0959-0552

Alexander, Bethan (2017) The future of the physical store within omnichannel retail. In: Learning at Work, Debenhams, Debenhams PLC head office. Item not available online.

Alexander, Bethan (2017) The impact of multisensory fashion retail experiences on brand strength: a millennial consumer perspective. In: 12th Global Brand Conference, Academy of Marketing's Brand, Identity and Corporate Reputation Special Interest Group (SIG), Linnaeus University, Kalmar, Sweden, 26-28th April, 2017, Linnaeus University, Kalmar, Sweden. Item not available online.

Alexander, Bethan and Olivares Alvarado, Daniela (2017) Convergence of physical and virtual retail spaces: the influence of technology on consumer in-store experience. In: The Book of Advanced Fashion Technology and Operations Management. Advances in Business Information Systems and Analytics (ABISA) . IGI Global, Hershey, PA, USA, pp. 191-219. ISBN 9781522518655 Item not available online.

Alexander, Bethan and Kent, Anthony (2017) Retail Environments. In: Retail Design: Theoretical Perspectives. Routledge, Oxon, UK, pp. 62-86. ISBN 9781472467836

Alexander, Bethan and Ortega Contreras, Luis (2016) Inter-industry creative collaborations incorporating luxury fashion brands. Journal of Fashion Marketing and Management, 20 (3). pp. 254-275. ISSN 1361-2026

Alexander, Bethan (2016) Commerce, Culture and Experience Convergence: Fashion’s Third Places. In: Global Marketing Conference. Bridging Asia and the World: Global Platform for Interface between Marketing and Management, 21-24 July 2016, Hong Kong.

Alexander, Bethan and Nobbs, Karinna (2016) Multi-Sensory Fashion Retail Experiences: The Impact of Sound, Smell, Sight and Touch on Consumer Based Brand Equity. In: Handbook of Research on Global Fashion Management and Merchandising. IGI Global, Hershey, PA, USA, pp. 420-443. ISBN 9781522501107

Alexander, Bethan (2016) Retail as Social Experiences: Fashion Third Places from Traditional to the Virtual. In: ACRA Annual Retailing Conference, 13-16 April 2016, Secaucus, New Jersey/New York, US.

Alexander, Bethan and Blazquez, Marta (2016) Store of the Future: (Re)invention, (re)imagination and (re)evolution? In: 3rd International Colloquium on Design, Branding and Marketing., 5-6th April, 2016, Bournemouth University. Item not available online.

Alexander, Bethan and Bain, Jessie (2016) Small store design and marketing effects: Experiential developments in SME fashion pop-up store strategies. In: Multi-Channel Marketing, Branding and Retail Design: New Challenges and Opportunities. Emerald Group Publishing Limited, UK, pp. 163-192. ISBN 9781786354563

Alexander, Bethan and Chong Kwan, Sara (2015) Fashion and The Senses. In: Fashion and The Senses Symposium, 27th March, 2015, London College of Fashion, Rootstein Hopkins Space, 20 John Prince’s Street, London,.

Alexander, Bethan and Alburquerque, Orquidea (2014) Theatricality .v. simplicity: The impact of Fashion Window Displays on Consumers’ Affective response. In: 2nd International Colloquium on Design, Branding and Marketing, 9-10 December 2014, Nottingham Trent University, UK. Item not available online.

Alexander, Bethan and Olivares Alvarado, Daniela and Nobbs, Karinna (2014) Online - offline integrated shopping experience: An exploration of effective implementations of technologies in the physical store environment. In: Oxford Retail Futures Conference: Innovation in Retail and Distribution, 8-9 December 2014, Saïd Business School, University of Oxford, UK.

Alexander, Bethan and Bain, Jessie (2014) An Exploration of Fashion SME’s and Experiential Retailing: The Development of a Pop-up Store Strategy. In: 2014 Global Fashion Conference. Rethinking & Reworking: Challenges and solutions for the conjunction of creation and technology, 20-21 November 2014, University College Ghent, Belgium.

Alexander, Bethan and Olivares Alvarado, Daniela (2014) Blurring of the channel boundaries: The impact of advanced technologies in the physical fashion store on consumer experience. International Journal of Advanced Information Science and Technology (IJAIST), 30 (30). pp. 29-42. ISSN 2319-2682

Alexander, Bethan and Heyd, Benjamin (2014) Sound branding within fashion retail and its effects on consumer based brand equity. In: Reflections – International Conference on Fashion, Retail and Management, 9-11 January 2014, Hyderabad, India.