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UAL Research Online

Items where Author is "Alexander:Bethan::"

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Number of items: 30.

2020

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Alexander, Bethan and Kent, Anthony (2020) Change in technology-enabled omnichannel customer experiences in-store. Journal of Retailing and Consumer Services. ISSN 0969-6989

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Boardman, R. and Haschka, Y. and Chrimes, C. and Alexander, Bethan (2020) Fashion ‘See-now-buy-now’: Implications And Process Adaptations. Journal of Fashion Marketing and Management, 24 (3). ISSN 1361-2026

2019

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Blazquez, Marta and Henninger, C.E and Alexander, Bethan and Franquesa, Carlota (2019) Consumers’ intentions towards sustainability: A Spanish fast-fashion perspective. Fashion Practice: The Journal of Design, Creative Process & the Fashion Industry, 12 (1). pp. 34-54. ISSN 1756-9389 Item availablity restricted.

Alexander, Bethan and Trigoni, Mirsini (2019) Arket: How can a sustainable approach be consistently communicated online and offline in order to gain competitive advantage? In: Bloomsbury Fashion Business Cases. Bloomsbury Publishing Inc.. Item not available online.

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Alexander, Bethan and Blazquez, Marta (2019) Futurising the physical store in the omnichannel retail environment. In: Exploring Omnichannel Retailing: Common expectations and diverse realities. Springer Press. ISBN 978-3-319-98272-4 Item availablity restricted.

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Alexander, Bethan and Blazquez Cano, M (2019) Store of the future: towards a (re)invention and (re)imagination of physical store space in an omnichannel context. Journal of Retailing and Consumer Services, 55. pp. 1-12. ISSN 0969-6989 Item availablity restricted.

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Alexander, Bethan and Trigoni, Mirsini (2019) Sensory brand experience the Aesop way. In: Bloomsbury Fashion Business Cases. Bloomsbury Publishing Inc.. Item not available online.

2018

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Alexander, Bethan and Trigoni, Mirsini (2018) Coinjoint creative retail spaces: project-based learning in practice. In: 4th International Colloquium on Design, Branding and Marketing, 5-7th December, Hasselt, Belgium.

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Roncha, Ana and Alexander, Bethan (2018) A Modern Take On Heritage: An Omnitemporal Focus On Fashion Luxury Brands Leveraging Heritage And Country Of Origin To Command A Competitive Edge. In: BAM (British Academy of Management) 2018 conference, 4-6th September 2018, Bristol Business School, University of the West of England.

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Watson, Anna and Alexander, Bethan and Salavati, Leyla (2018) The impact of experiential augmented reality applications on fashion purchase intention. International Journal of Retail and Distribution Management, 48 (5). pp. 433-451. ISSN 0959-0552

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Watson, Anna and Alexander, Bethan and Salavati, Leyla (2018) The impact of experiential augmented reality applications on fashion purchase intention. International Journal of Retail and Distribution Management. ISSN 0959-0552

2017

Alexander, Bethan (2017) The future of the physical store within omnichannel retail. In: Learning at Work, Debenhams, Debenhams PLC head office. Item not available online.

Alexander, Bethan (2017) The impact of multisensory fashion retail experiences on brand strength: a millennial consumer perspective. In: 12th Global Brand Conference, Academy of Marketing's Brand, Identity and Corporate Reputation Special Interest Group (SIG), Linnaeus University, Kalmar, Sweden, 26-28th April, 2017, Linnaeus University, Kalmar, Sweden. Item not available online.

Alexander, Bethan and Olivares Alvarado, Daniela (2017) Convergence of physical and virtual retail spaces: the influence of technology on consumer in-store experience. In: The Book of Advanced Fashion Technology and Operations Management. Advances in Business Information Systems and Analytics (ABISA) . IGI Global, Hershey, PA, USA, pp. 191-219. ISBN 9781522518655 Item not available online.

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Alexander, Bethan and Kent, Anthony (2017) Retail Environments. In: Retail Design: Theoretical Perspectives. Routledge, Oxon, UK, pp. 62-86. ISBN 9781472467836

2016

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Alexander, Bethan and Ortega Contreras, Luis (2016) Inter-industry creative collaborations incorporating luxury fashion brands. Journal of Fashion Marketing and Management, 20 (3). pp. 254-275. ISSN 1361-2026

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Alexander, Bethan (2016) Commerce, Culture and Experience Convergence: Fashion’s Third Places. In: Global Marketing Conference. Bridging Asia and the World: Global Platform for Interface between Marketing and Management, 21-24 July 2016, Hong Kong.

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Alexander, Bethan and Nobbs, Karinna (2016) Multi-Sensory Fashion Retail Experiences: The Impact of Sound, Smell, Sight and Touch on Consumer Based Brand Equity. In: Handbook of Research on Global Fashion Management and Merchandising. IGI Global, Hershey, PA, USA, pp. 420-443. ISBN 9781522501107

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Alexander, Bethan (2016) Retail as Social Experiences: Fashion Third Places from Traditional to the Virtual. In: ACRA Annual Retailing Conference, 13-16 April 2016, Secaucus, New Jersey/New York, US.

Alexander, Bethan and Blazquez, Marta (2016) Store of the Future: (Re)invention, (re)imagination and (re)evolution? In: 3rd International Colloquium on Design, Branding and Marketing., 5-6th April, 2016, Bournemouth University. Item not available online.

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Alexander, Bethan and Bain, Jessie (2016) Small store design and marketing effects: Experiential developments in SME fashion pop-up store strategies. In: Multi-Channel Marketing, Branding and Retail Design: New Challenges and Opportunities. Emerald Group Publishing Limited, UK, pp. 163-192. ISBN 9781786354563

2015

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Alexander, Bethan and Chong Kwan, Sara (2015) Fashion and The Senses. In: Fashion and The Senses Symposium, 27th March, 2015, London College of Fashion, Rootstein Hopkins Space, 20 John Prince’s Street, London,.

2014

Alexander, Bethan and Alburquerque, Orquidea (2014) Theatricality .v. simplicity: The impact of Fashion Window Displays on Consumers’ Affective response. In: 2nd International Colloquium on Design, Branding and Marketing, 9-10 December 2014, Nottingham Trent University, UK. Item not available online.

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Alexander, Bethan and Olivares Alvarado, Daniela and Nobbs, Karinna (2014) Online - offline integrated shopping experience: An exploration of effective implementations of technologies in the physical store environment. In: Oxford Retail Futures Conference: Innovation in Retail and Distribution, 8-9 December 2014, Saïd Business School, University of Oxford, UK.

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Alexander, Bethan and Bain, Jessie (2014) An Exploration of Fashion SME’s and Experiential Retailing: The Development of a Pop-up Store Strategy. In: 2014 Global Fashion Conference. Rethinking & Reworking: Challenges and solutions for the conjunction of creation and technology, 20-21 November 2014, University College Ghent, Belgium.

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Alexander, Bethan and Olivares Alvarado, Daniela (2014) Blurring of the channel boundaries: The impact of advanced technologies in the physical fashion store on consumer experience. International Journal of Advanced Information Science and Technology (IJAIST), 30 (30). pp. 29-42. ISSN 2319-2682

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Alexander, Bethan and Heyd, Benjamin (2014) Sound branding within fashion retail and its effects on consumer based brand equity. In: Reflections – International Conference on Fashion, Retail and Management, 9-11 January 2014, Hyderabad, India.

This list was generated on Sun Jan 17 18:07:44 2021 GMT.