Items where Author is "Alexander:Bethan::"

Alexander, Bethan and Kent, Anthony (2021) Tracking technology diffusion in-store: a fashion retail perspective. International Journal of Retail & Distribution Management. ISSN 0959-0552

Alexander, Bethan and Kent, Anthony (2020) Change in technology-enabled omnichannel customer experiences in-store. Journal of Retailing and Consumer Services. ISSN 0969-6989

Alexander, Bethan and Kent, Anthony (2020) Change in technology-enabled omnichannel customer experiences in-store. Journal of Retailing and Consumer Services. ISSN 0969-6989 Item availablity restricted.

Blazquez, Marta and Alexander, Bethan and Fung, Karie (2020) Exploring Millennial’s Perceptions towards Luxury Fashion Wearable Technology. Journal of Fashion Marketing and Management, 24 (3). pp. 343-359. ISSN 1361-2026

Boardman, R. and Haschka, Y. and Chrimes, C. and Alexander, Bethan (2020) Fashion ‘See-now-buy-now’: Implications And Process Adaptations. Journal of Fashion Marketing and Management, 24 (3). ISSN 1361-2026

Blazquez, Marta and Henninger, C.E and Alexander, Bethan and Franquesa, Carlota (2019) Consumers’ intentions towards sustainability: A Spanish fast-fashion perspective. Fashion Practice: The Journal of Design, Creative Process & the Fashion Industry, 12 (1). pp. 34-54. ISSN 1756-9389 Item availablity restricted.

Alexander, Bethan and Blazquez Cano, M (2019) Store of the future: towards a (re)invention and (re)imagination of physical store space in an omnichannel context. Journal of Retailing and Consumer Services, 55. pp. 1-12. ISSN 0969-6989 Item availablity restricted.

Alexander, Bethan (2019) Commerce, culture and experience convergence: fashion’s third places. Journal of Services Marketing. ISSN 0887-6045

Alexander, Bethan (2018) John Smedley: Transforming a British luxury family business. Bloomsbury fashion business cases.

Watson, Anna and Alexander, Bethan and Salavati, Leyla (2018) The impact of experiential augmented reality applications on fashion purchase intention. International Journal of Retail and Distribution Management, 48 (5). pp. 433-451. ISSN 0959-0552

Alexander, Bethan and Nobbs, Karinna and Varley, Rosemary (2018) The growing permanence of pop-up outlets within the international location strategies of fashion retailers. International Journal of Retail and Distribution Management, 46 (5). pp. 487-506.

Watson, Anna and Alexander, Bethan and Salavati, Leyla (2018) The impact of experiential augmented reality applications on fashion purchase intention. International Journal of Retail and Distribution Management. ISSN 0959-0552

Alexander, Bethan and Ortega Contreras, Luis (2016) Inter-industry creative collaborations incorporating luxury fashion brands. Journal of Fashion Marketing and Management, 20 (3). pp. 254-275. ISSN 1361-2026

Alexander, Bethan and Olivares Alvarado, Daniela (2014) Blurring of the channel boundaries: The impact of advanced technologies in the physical fashion store on consumer experience. International Journal of Advanced Information Science and Technology (IJAIST), 30 (30). pp. 29-42. ISSN 2319-2682

Alexander, Bethan and Trigoni, Mirsini (2019) Arket: How can a sustainable approach be consistently communicated online and offline in order to gain competitive advantage? In: Bloomsbury Fashion Business Cases. Bloomsbury Publishing Inc.. Item not available online.

Alexander, Bethan and Blazquez, Marta (2019) Futurising the physical store in the omnichannel retail environment. In: Exploring Omnichannel Retailing: Common expectations and diverse realities. Springer Press. ISBN 978-3-319-98272-4 Item availablity restricted.

Alexander, Bethan and Trigoni, Mirsini (2019) Sensory brand experience the Aesop way. In: Bloomsbury Fashion Business Cases. Bloomsbury Publishing Inc.. Item not available online.

Alexander, Bethan and Olivares Alvarado, Daniela (2017) Convergence of physical and virtual retail spaces: the influence of technology on consumer in-store experience. In: The Book of Advanced Fashion Technology and Operations Management. Advances in Business Information Systems and Analytics (ABISA) . IGI Global, Hershey, PA, USA, pp. 191-219. ISBN 9781522518655 Item not available online.

Alexander, Bethan and Kent, Anthony (2017) Retail Environments. In: Retail Design: Theoretical Perspectives. Routledge, Oxon, UK, pp. 62-86. ISBN 9781472467836

Alexander, Bethan and Nobbs, Karinna (2016) Multi-Sensory Fashion Retail Experiences: The Impact of Sound, Smell, Sight and Touch on Consumer Based Brand Equity. In: Handbook of Research on Global Fashion Management and Merchandising. IGI Global, Hershey, PA, USA, pp. 420-443. ISBN 9781522501107

Alexander, Bethan and Bain, Jessie (2016) Small store design and marketing effects: Experiential developments in SME fashion pop-up store strategies. In: Multi-Channel Marketing, Branding and Retail Design: New Challenges and Opportunities. Emerald Group Publishing Limited, UK, pp. 163-192. ISBN 9781786354563

Alexander, Bethan and Trigoni, Mirsini (2018) Coinjoint creative retail spaces: project-based learning in practice. In: 4th International Colloquium on Design, Branding and Marketing, 5-7th December, Hasselt, Belgium.

Roncha, Ana and Alexander, Bethan (2018) A Modern Take On Heritage: An Omnitemporal Focus On Fashion Luxury Brands Leveraging Heritage And Country Of Origin To Command A Competitive Edge. In: BAM (British Academy of Management) 2018 conference, 4-6th September 2018, Bristol Business School, University of the West of England.

Alexander, Bethan (2017) The future of the physical store within omnichannel retail. In: Learning at Work, Debenhams, Debenhams PLC head office. Item not available online.

Alexander, Bethan (2017) The impact of multisensory fashion retail experiences on brand strength: a millennial consumer perspective. In: 12th Global Brand Conference, Academy of Marketing's Brand, Identity and Corporate Reputation Special Interest Group (SIG), Linnaeus University, Kalmar, Sweden, 26-28th April, 2017, Linnaeus University, Kalmar, Sweden. Item not available online.

Alexander, Bethan (2016) Commerce, Culture and Experience Convergence: Fashion’s Third Places. In: Global Marketing Conference. Bridging Asia and the World: Global Platform for Interface between Marketing and Management, 21-24 July 2016, Hong Kong.

Alexander, Bethan (2016) Retail as Social Experiences: Fashion Third Places from Traditional to the Virtual. In: ACRA Annual Retailing Conference, 13-16 April 2016, Secaucus, New Jersey/New York, US.

Alexander, Bethan and Blazquez, Marta (2016) Store of the Future: (Re)invention, (re)imagination and (re)evolution? In: 3rd International Colloquium on Design, Branding and Marketing., 5-6th April, 2016, Bournemouth University. Item not available online.

Alexander, Bethan and Chong Kwan, Sara (2015) Fashion and The Senses. In: Fashion and The Senses Symposium, 27th March, 2015, London College of Fashion, Rootstein Hopkins Space, 20 John Prince’s Street, London,.

Alexander, Bethan and Alburquerque, Orquidea (2014) Theatricality .v. simplicity: The impact of Fashion Window Displays on Consumers’ Affective response. In: 2nd International Colloquium on Design, Branding and Marketing, 9-10 December 2014, Nottingham Trent University, UK. Item not available online.

Alexander, Bethan and Olivares Alvarado, Daniela and Nobbs, Karinna (2014) Online - offline integrated shopping experience: An exploration of effective implementations of technologies in the physical store environment. In: Oxford Retail Futures Conference: Innovation in Retail and Distribution, 8-9 December 2014, Saïd Business School, University of Oxford, UK.

Alexander, Bethan and Bain, Jessie (2014) An Exploration of Fashion SME’s and Experiential Retailing: The Development of a Pop-up Store Strategy. In: 2014 Global Fashion Conference. Rethinking & Reworking: Challenges and solutions for the conjunction of creation and technology, 20-21 November 2014, University College Ghent, Belgium.

Alexander, Bethan and Heyd, Benjamin (2014) Sound branding within fashion retail and its effects on consumer based brand equity. In: Reflections – International Conference on Fashion, Retail and Management, 9-11 January 2014, Hyderabad, India.

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