Alexander, Bethan and Trigoni, Mirsini (2019) Sensory brand experience the Aesop way. In: Bloomsbury Fashion Business Cases. Bloomsbury Publishing Inc..
| Type of Research: | Book Section |
|---|---|
| Creators: | Alexander, Bethan and Trigoni, Mirsini |
| Description: | Case study Bloomsbury Fashion Business Cases brings fashion business to life and creates a link between education and industry. Designed to help students develop the essential business skills required by the next generation of fashion industry professionals, this digital resource is global in focus and presents real-world cases on challenges facing the business of fashion, tackling important issues such as sustainability, technology, ethics, and leadership. The resource is tailored to provide the tools to steer students toward success as they transition to a career in fashion. |
| Official Website: | https://www.bloomsburyfashioncentral.com/products/whats-in-bloomsbury-fashion-business-cases |
| Publisher/Broadcaster/Company: | Bloomsbury Publishing Inc. |
| Your affiliations with UAL: | Colleges > London College of Fashion |
| Date: | 1 June 2019 |
| Date Deposited: | 29 Jul 2020 11:46 |
| Last Modified: | 29 Jul 2020 11:47 |
| Item ID: | 15791 |
| URI: | https://ualresearchonline.arts.ac.uk/id/eprint/15791 |
Repository Staff Only: item control page | University Staff: Request a correction