We use cookies on this website, you can read about them here. To use the website as intended please... ACCEPT COOKIES
UAL Research Online

The impact of multisensory fashion retail experiences on brand strength: a millennial consumer perspective

Alexander, Bethan (2017) The impact of multisensory fashion retail experiences on brand strength: a millennial consumer perspective. In: 12th Global Brand Conference, Academy of Marketing's Brand, Identity and Corporate Reputation Special Interest Group (SIG), Linnaeus University, Kalmar, Sweden, 26-28th April, 2017, Linnaeus University, Kalmar, Sweden.

Type of Research: Conference, Symposium or Workshop Item
Creators: Alexander, Bethan
Description:

Conference paper

Official Website: https://lnu.se/en/research/conferences/previous-conferences/global-brand-conference-2017/
Keywords/subjects not otherwise listed: Sensory Branding
Your affiliations with UAL: Colleges > London College of Fashion
Date: 26 April 2017
Event Location: Linnaeus University, Kalmar, Sweden
Date Deposited: 23 Aug 2017 10:33
Last Modified: 23 Aug 2017 10:33
Item ID: 11555
URI: https://ualresearchonline.arts.ac.uk/id/eprint/11555

Repository Staff Only: item control page | University Staff: Request a correction