The impact of multisensory fashion retail experiences on brand strength: a millennial consumer perspective

Tools

Alexander, Bethan (2017) The impact of multisensory fashion retail experiences on brand strength: a millennial consumer perspective. In: 12th Global Brand Conference, Academy of Marketing's Brand, Identity and Corporate Reputation Special Interest Group (SIG), Linnaeus University, Kalmar, Sweden, 26-28th April, 2017, Linnaeus University, Kalmar, Sweden.

Details

Type of Research:	Conference, Symposium or Workshop Item
Creators:	Alexander, Bethan
Description:	Conference paper
Official Website:	https://lnu.se/en/research/conferences/previous-conferences/global-brand-conference-2017/
Keywords/subjects not otherwise listed:	Sensory Branding
Your affiliations with UAL:	Colleges > London College of Fashion
Date:	26 April 2017
Event Location:	Linnaeus University, Kalmar, Sweden
Date Deposited:	23 Aug 2017 10:33
Last Modified:	23 Aug 2017 10:33
Item ID:	11555
URI:	https://ualresearchonline.arts.ac.uk/id/eprint/11555

Repository Staff Only: item control page | University Staff: Request a correction