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UAL Research Online

A Modern Take On Heritage: An Omnitemporal Focus On Fashion Luxury Brands Leveraging Heritage And Country Of Origin To Command A Competitive Edge

Roncha, Ana and Alexander, Bethan (2018) A Modern Take On Heritage: An Omnitemporal Focus On Fashion Luxury Brands Leveraging Heritage And Country Of Origin To Command A Competitive Edge. In: BAM (British Academy of Management) 2018 conference, 4-6th September 2018, Bristol Business School, University of the West of England.

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