Alexander, Bethan and Butling, Ben (2023) Moncler Genious Strategy: Assessing the risks (and rewards) associated with co-branding. (In Press)
| Type of Research: | Other |
|---|---|
| Creators: | Alexander, Bethan and Butling, Ben |
| Description: | A case study published with Bloomsbury Fashion Business cases. |
| Keywords/subjects not otherwise listed: | Co-branding, Moncler, brand identity |
| Your affiliations with UAL: | Colleges > London College of Fashion |
| Date: | 1 January 2023 |
| Related Publications: | https://www.bloomsbury.com/uk/ |
| Date Deposited: | 02 May 2023 09:41 |
| Last Modified: | 02 May 2023 09:41 |
| Item ID: | 19996 |
| URI: | https://ualresearchonline.arts.ac.uk/id/eprint/19996 |
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