Moncler Genious Strategy: Assessing the risks (and rewards) associated with co-branding

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Alexander, Bethan and Butling, Ben (2023) Moncler Genious Strategy: Assessing the risks (and rewards) associated with co-branding. (In Press)

Type of Research:	Other
Creators:	Alexander, Bethan and Butling, Ben
Description:	A case study published with Bloomsbury Fashion Business cases.
Keywords/subjects not otherwise listed:	Co-branding, Moncler, brand identity
Your affiliations with UAL:	Colleges > London College of Fashion
Date:	1 January 2023
Related Publications:	https://www.bloomsbury.com/uk/
Date Deposited:	02 May 2023 09:41
Last Modified:	02 May 2023 09:41
Item ID:	19996
URI:	https://ualresearchonline.arts.ac.uk/id/eprint/19996

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