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UAL Research Online

Exploring the role of experiential characteristics in fashion retail pop-ups on retail experience of UK Millennial consumers

Alexander, Bethan and Hui, Lily (2023) Exploring the role of experiential characteristics in fashion retail pop-ups on retail experience of UK Millennial consumers. In: The Garments Economy: Understanding History, Developing Business Models, and Leveraging Digital Technologies. Springer Texts in Business and Economics . Springer, Switzerland. ISBN 978-3-031-33301-9 (In Press)

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