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UAL Research Online

Fashion’s Experiential Convergence: Reconceptualising the Physical Store Within Omnichannel Retailing as Experiential Retail Territories

Alexander, Bethan (2022) Fashion’s Experiential Convergence: Reconceptualising the Physical Store Within Omnichannel Retailing as Experiential Retail Territories. PhD thesis, Manchester Metropolitan University.

Type of Research: Thesis
Creators: Alexander, Bethan
Description:

A PhD by published work.

Keywords/subjects not otherwise listed: Customer experience, Omnichannel retailing, Retail territories, Fashion
Your affiliations with UAL: Colleges > London College of Fashion
Date: February 2022
Date Deposited: 13 Apr 2022 14:42
Last Modified: 13 Apr 2022 14:42
Item ID: 17977
URI: https://ualresearchonline.arts.ac.uk/id/eprint/17977

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