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UAL Research Online

Items where Author is "Bain:Jessie::"

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Alexander, Bethan and Bain, Jessie (2016) Small store design and marketing effects: Experiential developments in SME fashion pop-up store strategies. In: Multi-Channel Marketing, Branding and Retail Design: New Challenges and Opportunities. Emerald Group Publishing Limited, UK, pp. 163-192. ISBN 9781786354563


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Alexander, Bethan and Bain, Jessie (2014) An Exploration of Fashion SME’s and Experiential Retailing: The Development of a Pop-up Store Strategy. In: 2014 Global Fashion Conference. Rethinking & Reworking: Challenges and solutions for the conjunction of creation and technology, 20-21 November 2014, University College Ghent, Belgium.

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