Shaping the future of circular fashion communication: Q&A with Shailja Dube and Loic Le Fouest

As sustainability and circularity become increasingly important in the fashion industry, brands and retailers face the challenge of effectively communicating their initiatives to customers. The Institute of Positive Fashion (Circular Fashion Innovation Network [CFIN] programme) and purpose driven consultancy, Clarasys, in collaboration with APE, have produced a comprehensive guide to address this need, titled ‘Shaping the future of circular fashion communication’. In this interview, Bethan Alexander talks with two of the authors, Shailja Dubé and Loïc Le Fouest, to explore the motivation for the guide and the barriers and enablers in communicating circular fashion to drive customer engagement and adoption of circular fashion initiatives.