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UAL Research Online

Selling the Brand Story: Social and Business Innovation in a One for One® Business Model

Radclyffe-Thomas, Natascha and Roncha, Ana (2016) Selling the Brand Story: Social and Business Innovation in a One for One® Business Model. In: Multi-channel Marketing, Branding and Retail Design: New Challenges and Opportunities. Emerald. ISBN 978-1-78635-456-3

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