Selling the Brand Story: Social and Business Innovation in a One for One® Business Model

Radclyffe-Thomas, Natascha and Roncha, Ana (2016) Selling the Brand Story: Social and Business Innovation in a One for One® Business Model. In: Multi-channel Marketing, Branding and Retail Design: New Challenges and Opportunities. Emerald. ISBN 978-1-78635-456-3

Selling the Brand Story: Social and business innovation in a One for one business model (368kB)

Type of Research:	Book Section
Creators:	Radclyffe-Thomas, Natascha and Roncha, Ana
Description:	This chapter introduces a history and current review of differing models of corporate social responsibility. It introduces the reader to models of social entrepreneurship and discusses the challenges for businesses that aim to operate in a socially responsible way. The chapter includes an extended case study on the TOMS brand.
Official Website:	http://www.emeraldinsight.com/loi/jfmm
Additional Information (Publicly available):	The text of this chapter has been restricted because of the publisher's copyright policy. Please contact UAL Research Online to request a copy.
Keywords/subjects not otherwise listed:	sustainability, social entrepreneurship. business models
Publisher/Broadcaster/Company:	Emerald
Your affiliations with UAL:	Colleges > London College of Fashion
Date:	18 October 2016
Digital Object Identifier:	10.1108/978-1-78635-456-320161006
Date Deposited:	13 Jul 2016 11:38
Last Modified:	10 Dec 2019 15:58
Item ID:	9769
URI:	https://ualresearchonline.arts.ac.uk/id/eprint/9769

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