Ethical Brand Building and the Collaborative Fashion Brand: Flying the Flag for Social Entrepreneurship - TOMS a Case Study

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Radclyffe-Thomas, Natascha and Roncha, Ana and Varley, Rosemary (2014) Ethical Brand Building and the Collaborative Fashion Brand: Flying the Flag for Social Entrepreneurship - TOMS a Case Study. In: Global Fashion Management Conference, 13-15 February 2014, London College of Fashion.

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Abstract: Ethical Brand Building and the Collaborative Fashion Brand: Flying the Flag for Social Entrepren ... (33kB)

Type of Research:	Conference, Symposium or Workshop Item
Creators:	Radclyffe-Thomas, Natascha and Roncha, Ana and Varley, Rosemary
Description:	This case study presented at the Global Fashion Management Conference at London College of Fashion traces the development of the TOMS brand and analyses its key strategies of social entrepreneurship and storytelling. The case study is situated within a wider exploration of the current fashion retail landscape, focusing on CSR and sustainability.
Official Website:	http://www.gamma20.org/03Resources/html/gfmc_more.htm
Your affiliations with UAL:	Colleges > London College of Fashion Research Groups > Management and Marketing
Date:	14 February 2014
Event Location:	London College of Fashion
Date Deposited:	24 Jun 2014 12:59
Last Modified:	19 Feb 2026 10:37
Item ID:	6909
URI:	https://ualresearchonline.arts.ac.uk/id/eprint/6909
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Ethical Brand Building and the Collaborative Fashion Brand: Flying the Flag for Social Entrepreneurship - TOMS a Case Study