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UAL Research Online

Cross-Cultural Study of Online User Behavior in Fashion E-Commerce: A Comparison of Britain and China

Peng, Fanke and An, Ni and Vecchi, Alessandra (2017) Cross-Cultural Study of Online User Behavior in Fashion E-Commerce: A Comparison of Britain and China. In: Advanced Fashion Technology and Operations Management. IGI Global, pp. 277-293. ISBN 9781522518655

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