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Creators:Jenkyn-Jones, Sue
Group or Collective Creators:Euratex, ATC

Fashion-Online (FOL)was a Pan-European consultative project, to benchmark new technologies, such as 3D body scanning and virtual-try-on in offering solutions to the apparel industry size & fit problem and product style description for online visualization and sales.

My role as UK Technical Centre Specialist, fashion researcher and consultant was to test, evaluate and report on websites using such technologies with focus groups, and interested industry parties. I benchmarked and systematically tested websites for functionality, usability, evaluating cost/efficiencies, market appropriate features and aesthetics between 2D and 3D models in apparel visualisation and recommended configurations to SMEs (small medium enterprises) for e-commerce in B2B (business to business) and B2C (business to consumer). Ten European companies co-tested and piloted the software configurations.

There was collation, design and implementation of an educational fashion web technology information site: http://www.fashion-online.org reporting, engineering and overseeing projects related to solving the problematics of fidelity of colour display, fashion detail images and fabric texture issues. The site remains in use for archival and ongoing dissemination I devised, coordinated and created five major summative reports regarding aspects such as metrics, impact, approaches, value for markets.

Type of Research:Other
Additional Information (Publicly available):

Sue Jenkyn-Jones
Research Interests
Virtual bodies, avatars and garments, computer wearables, film, animation and fashion for dance, shopping technologies, CAD/CAM for knitwear.
Current Research
My research and practice fuses the development of new technologies in clothing manufacture and the virtual visualisation of fabric, fashion and accessories. Outcomes have included innovative fabrics, and virtual CAD/CAM output, wearables and animations, shown at the Banff, New Media Institute, Canada 2004, Fashion Institute of Technology, New York (CAD'Infinitum Jan. 2000) and the Design Museum Sweden, Mälmo, (Textiles, Techniques and Technologies) June 2001.I am interested in shopping technologies and applications for mobile and embedded technology for consumer interaction in retail and performance environments.
Between 2002 and 2004 I led a series of workshops and projects hosted by Central Saint Martins for an EU 1st project consortium co-ordinated by EURATEX called Fashion-Online, established to benchmark 2D sales aids and 3D body-scanning technologies and interfaces for fashion websites for both B2B and B2C. This work continues with a mass-customisation project SERVIVE, to begin 2008.
In 2002 I published a handbook for school leavers and aspiring fashion designers 'Fashion Design' now in its second edition (Laurence King Publishers ISBN 1-85669-245-0), and in 2008 will launch a visual guide to Digital Fashion.

Your affiliations with UAL:Colleges > London College of Fashion
Date:01 March 2002
Funders:E.U. Commission, 1st Society
Related Websites:http://www.fashion-online.org
ID Code:1640
Deposited On:03 Dec 2009 22:31
Last Modified:08 Dec 2010 15:07
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