Fashion-online

Fashion-Online (FOL)was a Pan-European consultative project, to benchmark new technologies, such as 3D body scanning and virtual-try-on in offering solutions to the apparel industry size & fit problem and product style description for online visualization and sales.

My role as UK Technical Centre Specialist, fashion researcher and consultant was to test, evaluate and report on websites using such technologies with focus groups, and interested industry parties. I benchmarked and systematically tested websites for functionality, usability, evaluating cost/efficiencies, market appropriate features and aesthetics between 2D and 3D models in apparel visualisation and recommended configurations to SMEs (small medium enterprises) for e-commerce in B2B (business to business) and B2C (business to consumer). Ten European companies co-tested and piloted the software configurations.

There was collation, design and implementation of an educational fashion web technology information site: http://www.fashion-online.org reporting, engineering and overseeing projects related to solving the problematics of fidelity of colour display, fashion detail images and fabric texture issues. The site remains in use for archival and ongoing dissemination. Jenkyn-Jones devised, coordinated and created five major summative reports regarding aspects such as metrics, impact, approaches, and value for markets.

• http://www.fashion-online.org