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UAL Research Online

The allure of brand heritage – The Chinese acquisition of an Italian luxury pen maker

Vecchi, Alessandra (2014) The allure of brand heritage – The Chinese acquisition of an Italian luxury pen maker. Journal of International Business and Economics, 14 (1). pp. 97-108. ISSN 1544-8037

Type of Research: Article
Creators: Vecchi, Alessandra
Official Website: http://www.iabe.org/domains/iabeX/journal.aspx?journalid=9
Publisher/Broadcaster/Company: IABE
Your affiliations with UAL: Colleges > London College of Fashion
Date: 2014
Date Deposited: 01 May 2014 17:18
Last Modified: 01 May 2014 17:18
Item ID: 6578
URI: http://ualresearchonline.arts.ac.uk/id/eprint/6578

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