Vecchi, Alessandra (2014) The allure of brand heritage – The Chinese acquisition of an Italian luxury pen maker. Journal of International Business and Economics, 14 (1). pp. 97-108. ISSN 1544-8037
| Type of Research: | Article |
|---|---|
| Creators: | Vecchi, Alessandra |
| Official Website: | http://www.iabe.org/domains/iabeX/journal.aspx?journalid=9 |
| Publisher/Broadcaster/Company: | IABE |
| Your affiliations with UAL: | Colleges > London College of Fashion |
| Date: | 2014 |
| Date Deposited: | 01 May 2014 17:18 |
| Last Modified: | 09 Nov 2023 04:46 |
| Item ID: | 6578 |
| URI: | https://ualresearchonline.arts.ac.uk/id/eprint/6578 |
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