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UAL Research Online

The allure of brand heritage – The Chinese acquisition of an Italian luxury pen maker

Vecchi, Alessandra (2014) The allure of brand heritage – The Chinese acquisition of an Italian luxury pen maker. Journal of International Business and Economics, 14 (1). pp. 97-108. ISSN 1544-8037

Type of Research: Article
Creators: Vecchi, Alessandra
Description:

Outward Foreign Direct Investments (OFDI) from emerging economies have begun to increase significantly and have been growing at a faster pace than FDI from the developed world. The research seeks to assess the impact of Chinese acquisitions and their implications for the Made in Italy luxury sector and its firms. This paper presents the preliminary results stemming from a single case study on a Chinese acquisition in order to provide some in-depth insights over the influences and the motives driving Chinese firms to invest in the luxury Made in Italy, the patterns and modes of the Chinese acquisitions as well as the competitive strategies and the distinctive challenges that both investors and acquired firms have to face. From the findings, it emerges that both the investor and the acquired firm need to overcome several key challenges if they want to mutually benefit from the acquisition.

Official Website: http://www.iabe.org/domains/IABE-DOI/article.aspx?DOI=JIBE-14-1.9
Keywords/subjects not otherwise listed: brand heritage, luxury, Chinese acquisition
Publisher/Broadcaster/Company: IABE
Your affiliations with UAL: Colleges > London College of Fashion
Date: March 2014
Date Deposited: 15 Jun 2016 15:12
Last Modified: 15 Jun 2016 15:13
Item ID: 8454
URI: http://ualresearchonline.arts.ac.uk/id/eprint/8454

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