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UAL Research Online

Convergence of physical and virtual retail spaces: the influence of technology on consumer in-store experience

Alexander, Bethan and Olivares Alvarado, Daniela (2017) Convergence of physical and virtual retail spaces: the influence of technology on consumer in-store experience. In: The Book of Advanced Fashion Technology and Operations Management. Advances in Business Information Systems and Analytics (ABISA) . IGI Global, Hershey, PA, USA, pp. 191-219. ISBN 9781522518655

Type of Research: Book Section
Creators: Alexander, Bethan and Olivares Alvarado, Daniela
Description:

This chapter examines the effective integration of online within the offline physical store in one holistic shopping experience in the fashion sector.

Book chapter

Official Website: https://www.igi-global.com/
Publisher/Broadcaster/Company: IGI Global
Your affiliations with UAL: Colleges > London College of Fashion
Date: 1 March 2017
Date Deposited: 23 Aug 2017 09:53
Last Modified: 23 Aug 2017 09:53
Item ID: 11553
URI: http://ualresearchonline.arts.ac.uk/id/eprint/11553

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