Convergence of physical and virtual retail spaces: the influence of technology on consumer in-store experience

Tools

Alexander, Bethan and Olivares Alvarado, Daniela (2017) Convergence of physical and virtual retail spaces: the influence of technology on consumer in-store experience. In: The Book of Advanced Fashion Technology and Operations Management. Advances in Business Information Systems and Analytics (ABISA) . IGI Global, Hershey, PA, USA, pp. 191-219. ISBN 9781522518655

Details

Type of Research:	Book Section
Creators:	Alexander, Bethan and Olivares Alvarado, Daniela
Description:	This chapter examines the effective integration of online within the offline physical store in one holistic shopping experience in the fashion sector.
Official Website:	https://www.igi-global.com/
Publisher/Broadcaster/Company:	IGI Global
Your affiliations with UAL:	Colleges > London College of Fashion
Date:	1 March 2017
Date Deposited:	23 Aug 2017 09:53
Last Modified:	22 Feb 2024 15:01
Item ID:	11553
URI:	https://ualresearchonline.arts.ac.uk/id/eprint/11553

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