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UAL Research Online

The impact of multisensory fashion retail experiences on brand strength: a millennial consumer perspective

Alexander, Bethan (2017) The impact of multisensory fashion retail experiences on brand strength: a millennial consumer perspective. In: 12th Global Brand Conference, Academy of Marketing's Brand, Identity and Corporate Reputation Special Interest Group (SIG), Linnaeus University, Kalmar, Sweden, 26-28th April, 2017, Linnaeus University, Kalmar, Sweden.

Type of Research: Conference, Symposium or Workshop Item
Creators: Alexander, Bethan
Description:

Conference paper

Official Website: https://lnu.se/en/research/conferences/previous-conferences/global-brand-conference-2017/
Keywords/subjects not otherwise listed: Sensory Branding
Your affiliations with UAL: Colleges > London College of Fashion
Date: 26 April 2017
Event Location: Linnaeus University, Kalmar, Sweden
Date Deposited: 23 Aug 2017 10:33
Last Modified: 23 Aug 2017 10:33
Item ID: 11555
URI: http://ualresearchonline.arts.ac.uk/id/eprint/11555

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