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UAL Research Online

How TOMS' "One Day Without Shoes" campaign brings stakeholders together and co-creates value for the brand using Instagram as a platform

Roncha, Ana and Radclyffe-Thomas, Natascha (2016) How TOMS' "One Day Without Shoes" campaign brings stakeholders together and co-creates value for the brand using Instagram as a platform. Journal of Fashion Marketing and Management, 20 (3). pp. 300-321. ISSN 1361-2026

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