We use cookies on this website, you can read about them here. To use the website as intended please... ACCEPT COOKIES
UAL Research Online

Hybrid Practices in Moving Image Design - Methods of Heritage and Digital Production in Motion Graphics.

Macdonald, Iain (2016) Hybrid Practices in Moving Image Design - Methods of Heritage and Digital Production in Motion Graphics. Palgrave Macmillan, Basingstoke. ISBN ISBN 978-3-319-41375-4

Type of Research: Book
Creators: Macdonald, Iain

This book, written from the perspective of a designer and educator, brings to the attention of media historians, fellow practitioners and students the innovative practices of leading moving image designers. Moving image design, whether viewed as television and movie title sequences, movie visual effects, animating infographics, branding and advertising, or as an artform, is being increasingly recognised as an important dynamic part of contemporary culture. For many practitioners this has been long overdue. Central to these designers' practice is the hydridisation of digital and heritage methods.

The book provides a new context for design pedagogy and creative industries studies that challenges the digital orthodoxies in creative media and practice. The book examines the conditions of production from a political economy perspective and highlights the conflict of cultural change, using an example from within the BBC during the 1990s, as well as interviews with world-leading motion graphic designers, Oscar-nominated visual effects supervisors and moving image artists. The book examines hybrid moving image that re-invigorate heritage practices, the handmade and the analogue crafts.

Now is the time to ensure that heritage skills do not atrophy, but that their qualities and provenance are understood as potent components with digital practices in new hybrids.

Official Website: https://www.palgrave.com/gp/book/9783319413747
Additional Information (Publicly available):

Access to the full text of this book is restricted due to the publishers' copyright policy. Please contact UAL Research Online for more information.

An extract from this book will be available after October 2019, and is reproduced with permission of Palgrave Macmillan. This extract is taken from the author's original manuscript and has not been edited. The definitive, published, version of record is available here: https://www.palgrave.com/gp/book/9783319413747

Publisher/Broadcaster/Company: Palgrave Macmillan
Your affiliations with UAL: Colleges > London College of Communication
Date: 1 October 2016
Date Deposited: 13 Mar 2017 15:44
Last Modified: 13 Mar 2017 15:44
Item ID: 10755
URI: https://ualresearchonline.arts.ac.uk/id/eprint/10755

Repository Staff Only: item control page | University Staff: Request a correction